CAN STAGING A HOME REALLY HAVE AN IMPACT ON ITS SALE?
Absolutely! I have seen first hand the impact staging can have on a home's marketability and value. But don't just take my word for it.
According to the National Association of Realtors 2017 Profile of Home Staging report:
49% of Buyers' Agents cited that a home's staging had an effect on most Buyer's view of the home.
77% of Buyers' Agents said staging a home made it easier for a buyer to visualize the property as a future home.
One-Third of Buyers' Agents said that staging a home increase the dollar value offered between 1% - 5% compared to other similar homes on the market that are not staged.
38% of Sellers' Agents said they stage all Seller's homes before listing them for sale.
39% of Sellers' Agents stated that staging a home greatly decreases the amount of time the home is on the market.
When staging a home, 29% of Sellers' Agents reported an increase of 1% - 5% of the dollar value offered by Buyers, in comparison to similar homes. And 21% of respondents stated that staging a home increased the dollar value of the home between 6% - 10%.
So where did Buyers find staging to be the most helpful? 55% of the Buyers said the Living Room, 51% said the Master Bedroom and 41% said the kitchen. Those are 3 of the 4 most common rooms to be staged, with the Living Room at 83%, the Kitchen at 76%, and the Master Bedroom at 69%. The Dining Room came in 4th, at 66%.
My favorite section is the Home Improvement Items Recommended. The most recommended items were decluttering (93%), entire home cleaning (89%), carpet cleaning (81%) and removing pets during showing (80%). This section is my favorite because these are the least expensive and easiest things to do to prepare your home for the market. I have counseled Sellers on staging from decluttering and cleaning to selecting paint colors and furnishings. When deciding whether or not to stage your home and to what extent, there are always multiple variables that need to be considered. But the benefits almost always outweigh the effort, and research illustrates the question of staging shouldn't just be swept under the rug.
The report can be read in its entirety here. https://www.nar.realtor/research-and-statistics/research-reports/profile-of-home-staging